Internet Marketing Myths, Fallacies, And Fairy Tales

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Internet Marketing Myths, Fallacies, and Fairy Tales


It is the age-old battle. There are the forces of good struggle to wage war on the forces of evil. The goodwill only does what is honorable, just and honest in order to win. All the while the evil forces are willing to do whatever it takes, regardless of consequences, honesty or morality. But is this really true when it comes to internet marketing? Are all white hat techniques good for you? Are all black hat techniques bad for you?

We all know the stereotypical good guys versus the bad guys. The good guy is always supposed to win, right? Unfortunately that truly only happens in the movies. Lately, I have been seeing a lot more products coming to market that may be considered black hat material. The concern is no longer as clear as black or white but is now considered much more of a grey area to even some longtime marketers.

The truth of the matter is that not all black techniques were in fact always considered to be bad. Not to mention, no one really knows exactly what level of "black" can be a problem for you or your websites. How many people can honestly say they have "never" entered one too many keywords into their website? Exactly how many are one too many? One, ten, or maybe fifty keywords? Who told you how many you can or cannot have listed? Did some search engine officially tell you that "you have too many keywords" or did they simply pull your site? The problem is they leave it up to you to "guess".

To take this a step further, how come it seems that all of the black hat techniques work much better than white hat techniques? Well, because many of them simply are better at earning you money. However, the people who determine if a technique is considered to be black hat are the ones who are also the ones who make the most money, Yep Search engines. Now, here lies the problem. If I make $100, and you "steal" $50 from me, I will get mad. But if I make $100, and you only "earn" $25, I will be happy. See that's because I kept more profit. See nobody likes to pay out more then they have to. After all, we are all in the business of making money.

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